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Writer's pictureJavier Duarte

🌟 Meet Javier Duarte: The Restaurant Consultant Behind Pete's Fish & Chips Project! 🐟🍟

Updated: Apr 1

Hey there, fellow foodies! 🎣 Are you ready to dive into the tantalizing world of Pete's Fish & Chips? Well, buckle up because I'm about to introduce you to the consultant behind it: Javier Duarte. That's right – I've been the driving force behind Pete's, a traditional fish & chips joint with a modern twist nestled in the bustling food hall market of Epsom, UK – Epsom Social.



From day one, I've been there, guiding Pete's from its conception to its grand opening. 🎉 It's been a whirlwind journey filled with excitement, challenges, and of course, lots of delicious food! So, let me take you on a behind-the-scenes tour of Pete's and show you just how much love and passion went into creating this culinary gem.


🍴 Crafting the Perfect Menu:

Ah, the menu – the heart and soul of any restaurant. And at Pete's, crafting the perfect menu was no small feat. It required a delicate balance of tradition and innovation, flavor and flair. From classic fish & chips to mouthwatering fried chicken burgers in a fluffy brioche bun, every item on our menu tells a story of culinary creativity.


But it wasn't just about throwing together a list of dishes – oh no! It was about perfecting each recipe, from the crispiness of the vodka batter to the tenderness of the triple-cooked chips. And let's not forget about the pièce de résistance – our tangy tartar sauce that elevates every bite to new heights of deliciousness.


🛒 Supplier Relations and Recipe Costings:

Behind every great dish at Pete's is a network of dedicated suppliers who provide us with the freshest, highest quality ingredients. As the man behind the curtain, I've worked tirelessly to build strong relationships with these suppliers, ensuring that only the best finds its way onto your plate.


But sourcing top-notch ingredients is only half the battle – managing recipe costings is where the real magic happens. Balancing flavor and finances, I've perfected the art of delivering exceptional value without sacrificing on taste. Because at Pete's, we believe that everyone deserves a taste of culinary excellence, no matter their budget.


👨‍🍳 Recruitment and Training:

They say a restaurant is only as good as its team, and I couldn't agree more. That's why I've been hands-on every step of the way, from recruitment to training, ensuring that each member of the staff embodies the spirit of Pete's – warm, welcoming, and passionate about delivering an unforgettable dining experience.


Through rigorous training programs and meticulous attention to detail, we've cultivated a culture of excellence that permeates every aspect of our operation. Whether you're greeted with a smile at or served with a flourish at the counter, you can rest assured knowing that you're in good hands at Pete's.


📝 Standard Operating Procedures (SOPs) and Brand Design:

Behind every smooth-running restaurant is a set of standardized operating procedures – the secret sauce that keeps everything ticking like clockwork. And at Pete's, I've left no stone unturned in ensuring that our SOPs are as flawless as our fish & chips.


But it's not just about efficiency – it's about creating a cohesive brand identity that resonates with our customers. From logo design to interior aesthetics, every detail has been carefully curated to reflect the unique blend of tradition and innovation that defines Pete's.


🤝 Partnership Deals and Collaborations:

In today's fast-paced culinary landscape, collaboration is key to success. That's why I've been hard at work forging strategic partnerships and striking lucrative deals with delivery platforms to ensure that Pete's reaches hungry patrons far and wide.


Whether you're craving our signature fish & chips for a cozy night in or hosting a gathering with friends, Pete's is just a few clicks away, thanks to our seamless delivery partnerships. Because good food should be enjoyed anytime, anywhere – and at Pete's, we're making sure of it!


🍽️ Kitchen Equipment and Tastings:

Last but certainly not least, let's talk about the beating heart of Pete's – the state-of-the-art kitchen. Equipped with the finest tools of the trade, the kitchen is where the magic happens. From cutting-edge fryers to precision grills, every piece of equipment has been hand-selected to ensure that our culinary creations are nothing short of perfection.


But don't just take my word for it – come and see for yourself! Join us for a tantalizing tasting experience where you'll have the opportunity to sample our signature dishes and experience firsthand the culinary magic that awaits at Pete's Fish & Chips.


In conclusion, my journey as the restaurant consultant for Pete's Fish & Chips has been nothing short of exhilarating. From conception to inception, I've poured my heart and soul into every aspect of this culinary adventure, and I couldn't be prouder of the result.


So, what are you waiting for? Whether you're a seasoned fish & chips connoisseur or a curious foodie eager to explore new flavors, Pete's Fish & Chips awaits you with open arms. Come join us on this gastronomic journey, where every bite tells a story, and every meal is a celebration of tradition, innovation, and above all, great food! 🎉🍽️


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